It is known that human contact has many health benefits and can improve both psychological and physical development.
Parents are always looking for opportunities to hug their children, but hugs are not limited to family members. January 21 marks an incredible day for people to share a hug.
There are also many benefits to hugging. Hugging is a way of healing many illnesses and stress, as well as helping to build trust and strengthen the immune system.
“We believe in the power of hugs to ensure that all babies get the hugs they need to thrive, from the most delicate to the most vulnerable. No baby should go unhugged,” said Caitlin Meredith, brand manager: POME, Huggies®.
According to the research done by Oxford University – which proves that skin-to-skin care is a health benefit to the baby outside medicine – the touch and the feel of stroking and hugging can send positive signals to the little ones for better health.
Fun facts about hugging
- The majority of people reach out their right arm for a hug.
- A full body hug decreases stress levels or feelings of loneliness.
- More hugs lower blood pressure.
- Hugs are known to deepen relationships to help one feel secure.
- Hugs may alleviate some people`s fears.
“We want to encourage South Africans to take a moment on January 21 and hug those around them in support of this day”, said Nomaswazi Kunene, junior brand manager: Wipes.

