Eastern Cape Liquor Board to embark on road safety Easter campaign

ROAD fatalities usually increase during peak periods such as the Easter weekend and festive season.

The Eastern Cape continues to experience high levels of road accidents and the biggest percentage of these accidents is attributed to alcohol abuse.

As a build up to the Easter weekend, the Eastern Cape Liquor Board (ECLB) will be embarking on a rigorous awareness campaign targeting road users’ safety, including both drivers and pedestrians. As part of this campaign, the board will also visit liquor outlets where they will be informing liquor traders about responsible trading and patrons on responsible drinking.

Taverns, taxi ranks and filling stations will be part of the places that the ECLB will be rolling out the campaign on road safety. Butterworth, Idutywa and Mthatha will be visited between March 27 to 28.

“The Easter holiday period is a time where motorists and pedestrians are vulnerable to road fatalities, particularly vehicle drivers,” ECLB spokesperson Mgwebi Msiya said.

“Drunken driving remains a major concern for the ECLB and as means of promoting responsible alcohol consumption, drivers will be reminded of their responsibility more especially in this period so that road fatalities can be significantly reduced during this Easter period.”

Leave a Reply